European Elegance, now in Mexico

Based in Germany, the Diane Legrand brand has established itself as one of the leading bridal fashion brands in Europe. Its collections combine classic and modern details, premium-quality fabrics, and designs crafted to make every bride’s dream dress a reality at an affordable price. The decision to expand to Mexico reflects the growing interest in the country for high-end international bridal fashion. Mexico is a key market, thanks to a generation of brides who value style, design, and the expertise that imported brands offer.

In Mexico, couples getting married have an average age of 33 years. Of the total surveyed, 81% are millennials, born between 1981 and 1996, while 13% belong to Generation X, and only 5% are from Generation Z, according to the Wedding Industry Report Mexico 2024.

Social media has profoundly transformed the way Mexican brides plan and envision their weddings. Platforms like Instagram, Pinterest, and TikTok have become essential tools for inspiration, organization, and decision-making for one of the most significant days of their lives.

Hashtags such as #BodasMéxico or #Novias2024 are authentic galleries of inspiration, featuring images of dresses, accessories, and perfect settings for every type of ceremony.

Diane Legrand’s dresses will be available at carefully selected retail locations in Mexico, offering brides direct access to the brand’s latest collections. The first boutiques to showcase these dream pieces will be in strategic cities such as Mexico City, Monterrey, and Guadalajara, with plans to expand to other regions soon.

We are excited to share the upcoming issue of Novias de México #47, where Diane Legrand has a prominent feature.

ffer views of the city’s architectural gems, providing a stunning backdrop for a ceremony or reception.